Showcasing British Wool To Consumers

Thousands of people flocked to Harrogate last month as we returned to a bustling, sold-out Great Yorkshire Show celebrating agriculture, food, farming and all things countryside!

On the back of the positive launch of the British Wool shop in 2021 (britishwool.org.uk/shop) and as part of our strategy of targeting consumers as well as showcasing a number of our brand partners’ products such as apparel, bedding and insulation we were also selling a limited range of products on the stand.  The products on sale were pillows and socks and during the show we managed to sell the vast majority of the stock we had taken to the show.  It was great to see so much interest in the products we were showcasing.

Displaying a wide variety of end products to the public all verified through the British Wool licensing scheme allows us to spread the word and encourage consumers to look for the iconic British Wool Crook Mark on the products they are purchasing.

Educating consumers on the benefits of wool as well as selling on behalf of our brand partners is all part of the effort to drive demand for British wool and in turn increasing the returns we are able to make to our members.