For the love of wool, we need ewe!

Here at British Wool, we live for a great photo! Capturing the essence of a farm and its operations through stunning agricultural photography is a fantastic way to captivate and educate the wider public on where wool comes from, how sustainable and non-destructive wool production is and whose livelihood you are supporting when you buy genuine British wool.

Storytelling is an important method in our marketing strategy. The story of traceability that we offer at British Wool implies authenticity, sustainability, health and even a sense of humanitarianism to consumers. A good story engages our target audience, it can strengthen purchase intentions and enhance their brand loyalty. Today, consumers no longer focus on the product alone, instead expect an experience that can trigger and enrich their lives and sense of community.

We are constantly on the lookout for storytelling images and videos of sheep farming life. Perhaps seemingly mundane to you, but capturing these daily duties, simple joys, beautiful sheep and breathtaking views of busy farm life are gold dust to assist us in promoting the environmental and social benefits of sheep farming and wool production check out Harrisons Spinks Video for inspiration by Clicking Here.

Our farmers are at the heart of everything we do. Your farm stories are an essential means of communication for both the British Wool and our brand partners. If you have photographs or videos, you would like us to share and use in our marketing material or would you be happy to have British Wool over for a farm visit for us to capture your unique farm story, we would love to hear from you. Please email [email protected].