Selling Direct to Consumers

Since its launch in July sales through the British Wool shop have been very encouraging.  In the 2 month run up to Christmas we received over 250 orders for a broad range of products from the site. 

A further 5 brands have been added to the platform since launch and there are now 15 licensee partners selling products through the site and we are currently in conversation with a number of other brands who are keen to join.

Since launching an exclusive 20% discount for our members on the site we have received well over 100 orders, if you wish to take advantage of this offer please add your British Wool member number to the coupon code (if you are struggling to locate this please email [email protected]).

Graham Clark, Director of Marketing, commented “We are really pleased how the site is performing and will be working hard during 2022 to drive more traffic and sales to the site through increased consumer targeted publicity, social media and SEO on the site itself.  The shop is an integral part of our marketing strategy and we have the ultimate aim of the site becoming the number 1 destination for genuine British wool products in the UK.”