Unveiling our new British wool showroom

Last week, our marketing team, unveiled our brand-new showroom. Via hosting our first ever virtual press day.

Our showroom features all of our British Wool licensees, including brands like; Harris Tweed, Brockway Carpets, Camira, Yan Tan, Woolyknit, Devon Duvets and many more.

The press day invited journalists from national press and news outlets for a virtual tour of our state-of-the-art showroom. With a brief explanation of the benefits of British wool as a natural fibre and how British wool can be used in our everyday life, from bedding to clothing and even as laundry dryer balls made by Little Beau Sheep.

Graham Clark, Director of Marketing at British Wool, said: “There is an emphasis on environmental sustainability in all products produced using British Wool as it is a natural, biodegradable fibre. Due to its durability and it also having a longer lifespan than other textile fibre products.”

As our marketing and product development team have witnessed, in the last 12 months, an increase in enquiries by companies and community-lead projects to incorporate and explore the potential of British wool.

This recent rise in demand for natural fibre, in part can be attributed by consumers being more aware of the environmental impact of man-made fibres and materials.

We hope to utilise our new showroom to champion wool and the farmers who produce it. Demonstrating the versatility of British wool in every areas of textiles and adding value to all wool grades. Whilst creating a place where we can show examples and existing brands and their products that are made by using this amazing fibre.

For more information on how British Wool is marketing you wool, visit www.britishwool.org.uk/marketing-your-wool