British Wool launches new initiative - The Cloth Sourcing Guide

British Wool has launched a new initiative to showcase the best in British wool fabric, working with 16 of the leading cloth manufacturers across Europe. 

The Cloth Sourcing Guide provides a comprehensive overview, simplifying the process for buyers and designers interested in incorporating British wool into their projects. The range includes cloths from Harris Tweed Hebrides, Lochcarran of Scotland, Fox Brothers, Kynoch of Scotland, Mallaleieus and many others.

Haldi Kranich-Wood, Business Development Manager at British Wool, said: “We are delighted to unveil the British Wool’s Cloth Sourcing Guide, a comprehensive resource aimed at making it easier for fashion brands worldwide to source high-quality fabrics made from British wool. All the ranges have been through our licensing scheme and are fully certified for British origin, meaning they can use the iconic Shepherds Crook Mark logo.”

These distinctive cloths serve as tangible demonstrations for buyers and designers, illustrating the remarkable breadth of possibilities that British wool offers when crafting new apparel collections for the autumn and winter 25/26 season.
Through The Cloth Sourcing Guide initiative, British Wool is not only urging the fashion industry to reconsider the possibilities of British wool fibre, but also inspiring industry professionals to push boundaries and embrace the limitless potential that this remarkable local material holds.

Haldi, said: “Many of the brands we have engaged with did not realise the versatility of British wool and the breadth of the British wool cloth qualities already on the market. As well as supporting our mission to promote sustainable fashion the guide also highlights the mills across the UK and Europe that already specify British wool in their fabrics. By connecting global brands with the high-end mills and British sheep farmers, we are fostering a more sustainable and ethical fashion industry."

The Cloth Sourcing Guide is underpinned by the Shepherd's Crook mark logo, a symbol of quality and integrity. This logo guarantees that the cloths included in the collection are exclusively made from British wool sourced from local sheep farmers. It acts as a trusted seal of approval, providing assurance to buyers and designers that they are working with authentic British wool.

For brands, the Shepherd's Crook mark logo offers peace of mind, ensuring that the yarns and fabrics they select are not only of superior quality, but also ethically and sustainably sourced. It enables them to make informed choices and support local British wool growers while contributing to a more transparent and responsible supply chain.