WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Latest News

Welsh and New Zealand shearers attempt World Shearing Record Welsh and New Zealand shearers attempt World Shearing Record 6 December 2024 Llyr Jones and Paerata Abraham will attempt to break the 8-hour 2 Stand Strong Wool Lamb World Record in Masterton, New Zealand on 10th December. The current world record of 1,410 lambs achieved in 2023 is held by Simon Goss and Jamie Skiffington. Read
Non-Executive Board Member Nominations and Elections Non-Executive Board Member Nominations and Elections 2 December 2024 Are you passionate about shaping a sustainable future for wool and eager to make a real difference in the farming community? Read
Celebrating Excellence: Record-Breaking Shearers and a Bright Future for British Wool at the AGM Conference Celebrating Excellence: Record-Breaking Shearers and a Bright Future for British Wool at the AGM Conference 2 December 2024 On Wednesday the 13th of November we held the AGM and annual Conference at our headquarters in Bradford. Read
Positive Mood at British Wool AGM and Conference Positive Mood at British Wool AGM and Conference 18 November 2024 Record breaking UK shearers were celebrated at British Wool’s AGM and annual conference last week. Among those honored was Staffordshire-based Nick Greaves, who broke the world lamb shearing record Read
British Wool at the Royal Welsh Winter Fair. British Wool at the Royal Welsh Winter Fair. 12 November 2024 British Wool will be at the Royal Welsh Winter Fair in Builth Wells later this month to engage with sheep farmers on the improved wool market and on the new Welsh Wool logo and branding that was launched in October. Read
Shaun Loves Wool Shaun Loves Wool 6 November 2024 With a target of reaching 2,500 retailers, this in-store effort - coupled with a dynamic social media campaign - is expected to increase consumer interest and drive footfall and sales for wool carpets, which are largely purchased in physical stores... Read