New Brand Partners

Year on year our licensee scheme is growing from strength to strength with both high street and independent business wanting to become a part of the British wool story. As of January 2025, we have 158 UK brand partners as well as many more from Europe & Asia.

We help promote and support these brands and their certified products for us to drive demand for their products and generate continued commitment and competition for the raw fibre itself. Their success is our success.

Explore some of our new Brand Partners:

Arthur Beale

Arthur Beale has been at the forefront of adventure, equipping voyagers, wayfarers, vagabonds and pioneers for their various adventures for many centuries. Their British wool knitwear has been used on both Polar and Everest Expeditions, and our famous customers include Shackleton and Mallory and many more! Focusing on traditional, functional woollen clothing designed to last.

Puffin Packing

100% British wool insulating packaging.

Puffin Packaging is making waves in the industry with their latest innovation. In 2024, they launched a certified 100% British wool cold chain packaging product. This groundbreaking achievement highlights Puffin’s dedication to UK sheep farmers, sustainability and cutting-edge solutions in packaging.

“The choice to use British wool was an easy one as it fits with the values of Puffin Packaging. Our commitment to supporting the local economy and the British farming community not only champions environmental sustainability, but also provides another use for British wool bringing a traditional industry into modern supply chains. Working with The University of Huddersfield & British Wool, we selected a perfect blend of Swaledale and Welsh Mountain sheep, truly celebrating the natural insulation capabilities of hardy mountain breed fleeces”.

Bronte Glen 

Based in a working mill in Keighley, West Yorkshire, Bronte Glen is a small family business built on a passion for textiles machinery and manufacturing processes.

They have certified their range of pillows and duvets, including cushion inserts, using fine and medium type British wools. Additionally, they sell filling & neps, which can be used for existing cushions, paddings or various craft projects.
 

Lawrence & Barnes

Lawrence & Barnes is a contemporary British brand that celebrates the essence of British wool. Passionate about quality, craftsmanship, and sustainability, we use 100% British wool to create timeless, elegant interior products entirely made in Britain. The collection of bedding and blankets epitomises contemporary and sustainable British elegance, embracing slow living, provenance, and social responsibility.

Merrick

Scottish Blackface Knitwear.

A pioneering social enterprise within the UK’s largest UNESCO Biosphere launched its first high-end, sustainable outerwear knitwear collection, entirely designed and made in Britain.

The knitwear is crafted from 100% Scottish Blackface wool, inspired by the strength and endurance of the majestic Blackface ram—a true symbol of resilience. These remarkable sheep thrive in the rugged landscapes, their thick, durable fleece protects them through rain, snow, and the heat of summer, a testament to nature’s ingenuity.

All profits are reinvested into the Galloway and Southern Ayrshire Biosphere Partnership, supporting community development, heritage preservation, education, and conservation projects across this globally significant natural and cultural landscape in southern Scotland.

Lamb Cosy

Lamb Cosy wool jackets are 100% British wool lamb coats designed to reduce losses in the first few days of life. They aid quicker turnout, reducing chance of infection and aiding growth without having to worry about losses due to hypothermia.

Lamb Cosy wool jackets are designed and manufactured in Yorkshire by local businesses.
 

Linwood

Linwood launched their new Romney collection in October 2024 to the interior design marketing. A brand new cloth quality, woven from 100% Romney sheep, giving a luxurious texture and sheen. Piece-dyed in an alluring array for colour options from vivid yellows to deep russet tones.

All certified British Wool brand partners who have been verified as following a supply chain from the British Wool auctions can be viewed on our shop: Brands - British Wool

Did you buy a British wool product in 2024? We would love to hear from you and see a picture!

Please email us at [email protected] or tag us at @BritishWool or use #LookForTheShepherdsCrook