WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Blogs

Non-Executive Board Member Nominations and Elections Non-Executive Board Member Nominations and Elections 2 December 2024 Are you passionate about shaping a sustainable future for wool and eager to make a real difference in the farming community? Read
Celebrating Excellence: Record-Breaking Shearers and a Bright Future for British Wool at the AGM Conference Celebrating Excellence: Record-Breaking Shearers and a Bright Future for British Wool at the AGM Conference 2 December 2024 On Wednesday the 13th of November we held the AGM and annual Conference at our headquarters in Bradford. Read
Shaun Loves Wool Shaun Loves Wool 6 November 2024 With a target of reaching 2,500 retailers, this in-store effort - coupled with a dynamic social media campaign - is expected to increase consumer interest and drive footfall and sales for wool carpets, which are largely purchased in physical stores... Read
NSA Wool Symposium NSA Wool Symposium 1 November 2024 Tilly recalled .."often get asked questions on why the wool value is ‘low’ and what they should do with their wool. I now feel that I am equipped to answer people’s questions and can back the valuable work British wool is doing to market our clips” Read
Haulier Profile: Tommy Middleton Haulier Profile: Tommy Middleton 17 October 2024 Hello! I’m Tommy, and I hail from Holden House in beautiful Carnforth, Lancashire. I come from a big family—I'm the middle child of eight—raised in the straw business that my father started back in 1959. Read
Meet Welsh Shearer: Elgan Roberts Meet Welsh Shearer: Elgan Roberts 16 October 2024 Sheep shearing is a skilled profession carried out by professionals who have been trained to shear carefully and sympathetically. Read