WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Latest News

Shaun Loves Wool Shaun Loves Wool 6 November 2024 With a target of reaching 2,500 retailers, this in-store effort - coupled with a dynamic social media campaign - is expected to increase consumer interest and drive footfall and sales for wool carpets, which are largely purchased in physical stores... Read
NSA Wool Symposium NSA Wool Symposium 1 November 2024 Tilly recalled .."often get asked questions on why the wool value is ‘low’ and what they should do with their wool. I now feel that I am equipped to answer people’s questions and can back the valuable work British wool is doing to market our clips” Read
Haulier Profile: Tommy Middleton Haulier Profile: Tommy Middleton 17 October 2024 Hello! I’m Tommy, and I hail from Holden House in beautiful Carnforth, Lancashire. I come from a big family—I'm the middle child of eight—raised in the straw business that my father started back in 1959. Read
Meet Welsh Shearer: Elgan Roberts Meet Welsh Shearer: Elgan Roberts 16 October 2024 Sheep shearing is a skilled profession carried out by professionals who have been trained to shear carefully and sympathetically. Read
Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum 16 October 2024 In a celebration of Wales' rich textile heritage and sustainable future, key industry figures gathered at the National Wool Museum on 16th October for the unveiling of a new Welsh Wool logo and the launch of an exciting new yarn project showcasing the best in Welsh Wool. The half-day event, coinciding with national Wool Month, showcased the best of Welsh wool, businesses and manufacturing, highlighting the industry's commitment to traceability, sustainability, and community collaboration. Read
Gwion Evans - A summer of competing: Gwion Evans - A summer of competing: 9 October 2024 Sheep farmer, shearer, and British Wool Ambassador Gwion Evans farms with his father and brother on a traditional hill farm in Bylchau, North Wales. They run a beef and sheep system with a herd of continental crosses mainly British Blue Cross dairy cows and rear 50 calves on an automatic feeding system. The sheep are split between 1,000 crossbred ewes and 400 pure Welsh Mountain ewes. Read