WORKING ON BEHALF OF OUR MEMBERS
Our mission is to drive sustainable demand for British wool in order to maximise returns for our members.

Latest News

British Wool at the Royal Welsh Winter Fair. British Wool at the Royal Welsh Winter Fair. 12 November 2024 British Wool will be at the Royal Welsh Winter Fair in Builth Wells later this month to engage with sheep farmers on the improved wool market and on the new Welsh Wool logo and branding that was launched in October. Read
Shaun Loves Wool Shaun Loves Wool 6 November 2024 With a target of reaching 2,500 retailers, this in-store effort - coupled with a dynamic social media campaign - is expected to increase consumer interest and drive footfall and sales for wool carpets, which are largely purchased in physical stores... Read
NSA Wool Symposium NSA Wool Symposium 1 November 2024 Tilly recalled .."often get asked questions on why the wool value is ‘low’ and what they should do with their wool. I now feel that I am equipped to answer people’s questions and can back the valuable work British wool is doing to market our clips” Read
Haulier Profile: Tommy Middleton Haulier Profile: Tommy Middleton 17 October 2024 Hello! I’m Tommy, and I hail from Holden House in beautiful Carnforth, Lancashire. I come from a big family—I'm the middle child of eight—raised in the straw business that my father started back in 1959. Read
Meet Welsh Shearer: Elgan Roberts Meet Welsh Shearer: Elgan Roberts 16 October 2024 Sheep shearing is a skilled profession carried out by professionals who have been trained to shear carefully and sympathetically. Read
Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum Welsh Wool Industry Unveils New Logo and Yarn Project at National Wool Museum 16 October 2024 In a celebration of Wales' rich textile heritage and sustainable future, key industry figures gathered at the National Wool Museum on 16th October for the unveiling of a new Welsh Wool logo and the launch of an exciting new yarn project showcasing the best in Welsh Wool. The half-day event, coinciding with national Wool Month, showcased the best of Welsh wool, businesses and manufacturing, highlighting the industry's commitment to traceability, sustainability, and community collaboration. Read